January - February 2025

Website Redesign for Egbe Omo Oduduwa Minnesota

Client

Mr Dotun

Sector

Nonprofit / Empowerment

Live Site

Categories

Web Design

Before & After

About the Organization

Egbe Omo Oduduwa Minnesota is a nonprofit committed to changing the lives of young people in Nigeria through targeted support programs. They fund and guide youth from underprivileged backgrounds, run community-focused educational initiatives, provide employment pathways, and offer holistic care and mentorship. Rooted in Yoruba values, the organization bridges cultural heritage with meaningful social impact.

Project Goal

Mr. Dotun contacted me in February 2025 to completely revamp the organization’s digital presence. The existing website lacked clarity, direction, and functionality. The objective was to deliver a clean, mission-driven platform that:

Clearly communicates what Egbe Omo Oduduwa MN does

Inspires trust and support from potential donors and partners

Is simple to navigate, especially for first-time visitors

Reflects cultural values while staying modern and functional

Challenges Faced

Scattered Messaging:

The homepage didn’t explain the organization’s purpose or activities effectively

Poor Layout & Visuals:

There was no visual hierarchy, and no structure guiding users through the site

No Engagement Tools:

No functioning forms, call-to-actions, or systems to collect interest, donations, or support

Lack of Mobile Optimization:

The old site had display issues on smartphones and tablets

My Approach

I focused on delivering a purpose-driven redesign that would truly support their mission and growth. My process included:

Website Architecture Overhaul

Visual Identity Upgrade

Clear Messaging Blocks

Mobile-First Optimization

Future-Ready Build

Results

A clear and culturally aligned website that explains their impact at first glance

Easy-to-navigate layout for visitors, supporters, and partners

Structured messaging around their four key pillars

A responsive and fast-loading site optimized for mobile users

A strong foundation for building a donor community and global recognition