February 2025

E-commerce Website Design & Development for Panim Urban Wear

Client

Mr Debola

Sector

E-commerce Fashion

Live Site

Categories

Web Design

About the Brand

Panim Urban Wear is an Atlanta-based fashion brand offering custom-designed urban apparel — including t-shirts, hoodies and sweatshirts. The brand is rooted in authenticity, personal expression, and storytelling through streetwear. Panim caters to everyday style lovers, groups, events, and brands looking for fresh, custom-made outfits that carry a message.

Project Goal

The founder (Mr Debola) wanted a professional online presence from scratch, a platform that showcases their products, communicates their custom design services, and channels direct order requests via the website.

The goal was to design and develop a clean, mobile-optimized, conversion-friendly website that captures the energy and uniqueness of the brand.

Clearly communicates what Egbe Omo Oduduwa MN does

Inspires trust and support from potential donors and partners

Is simple to navigate, especially for first-time visitors

Reflects cultural values while staying modern and functional

What I Delivered

As the sole designer and developer, I handled everything from branding integration to front-end development and content structure:

The goal was to design and develop a clean, mobile-optimized, conversion-friendly website that captures the energy and uniqueness of the brand.

Strategy & Planning

Identified core offerings: ready-made designs, custom orders, focused on simplicity and ease of communication

Design & Development

Fully custom layout using WordPress. Modern Visual Design: Clean hero section, strong fonts, minimal palette that keeps the focus on the apparel. Mobile Responsiveness: Designed for seamless experience across all screen sizes. Product Categorization: Divided collections into T-shirts, Hoodies, Sweatshirts.

Content & Communication

Wrote concise, urban-friendly copy that reflects the brand’s tone. Highlighted what makes Panim stand out: custom pieces, meaningful designs. Embedded quick contact tools: WhatsApp, phone, and mail

Results

A fully functional online storefront and brand showcase

Simplified customer journey from viewing designs to placing orders

Flexible foundation ready for future features (e.g., customer reviews, blog)

A responsive and fast-loading site optimized for mobile users

A strong payment gateway system